Copywriting In a strict sense, copywriting is the act of writing advertisements. A more poetic definition*: a skilled craft, verbal carpentry. Salesmanship. The term “salesmanship” is not only referring to the final sale of the product. The end goal of copywriting is not always to sell a product only, but to persuade the readers to take a specific action. In short, copywriting is the use of words to promote a person, business, opinion or idea.

We provide copywriting services for:

  • Advertising
  • Newsletters
  • Company, product and service brochures
  • Online and offline advertisements
  • Direct mails
  • Speeches
  • Feature articles
  • Video and audio scripts
  • Headlines and slogans
  • Web content
* from “The Copy Workshop Workbook”, Bruce Bendinger, 2002

Before we start your job, we will ask you for any questions and collect information that may help us to write the copy. Then we will first send you a first draft for your feedback. If you are happy with it, we will go on to work on it and give you the finished copy by the agreed deadline. After receiving our final copy, two rounds of revisions are available for you, providing that your feedback is basically in line with the original instructions given, not due to the change of the original meaning of the text.